Once I started spending time in the editing room at No Umbrella Media, I realized how editing is where the story actually comes together. It’s where all the raw pieces become something with rhythm, emotion, and meaning. In this clip you see me beginning to work the first loud service banner for their website. The loud service banners are videos at the top of each category on their website displaying their work. I ended up doing seven 20 second loud service banners for their website which each took me a long time because of all of the feedback I would get. I think I made about four versions of each of the seven loud banners.