The product I will be looking at is Freestyle Watches:

Week: #1

The first post that I chose to take a closer look at was from September 1st on Instagram. This post featured a costumer that had bought the watch and sent in the photo to Freestyle. The picture shows a girl standing on a hiking trail in front of a mountain and throwing up the Shaka or (hang loose) symbol with a freestyle watch on her wrist. I think this post was a really smart marketing strategic for freestyle because they are generally known to be watches that surfers wear since they are waterproof. But this post show that freestyle has a larger target audience than that and that the watch can be worn by all types of outdoorsy folks. I noticed that on every post there is a link attached at the bottom that takes you directly to the storefront with the watch that is featured at the top of the page. I think this is a super cool feature and makes their product there assessable if a costumer wants the watch they see in the post they are one click away and don’t and to search the website for it. In the caption of the post it states “adventure time” with a mountain emoji and then goes on to list the name of the watch. This watch was white and light green and was called Mint blush. The caption would also give credits to the costumer and the photographer and at the very bottom list out some hashtags that were related to the post. I noticed that all the post follow this same format for the captions of their posts. This post had no comments and 600 likes.

The second post that I will be looking at is from September 3rd on Instagram. This post was a high quality picture of a mens freestyle with a blurred out tropical leaf background. I chose this post because I really like the positive feedback that they received in the comments. Freestyle received 6 comments and they replied to all of them. The comment that stood out to me the most stated ” I GOT THIS ONE!!! Almost 2 years ago! Wear to everyday. Its been with me on surf trips, 12 hour shifts at the hospital, and on date nights! I never take it off” from @belastoic. You can feel the enthusiasm coming from this comment and his saying that he wears the watch everyday lets future buyers know that this a quality watch that is durable. This picture was taken by a nature photographer named Pierce Gainey. I think partnering with professional photographers like this is a good use of the companies money and will help to attract new audiences such as the fans of that photographer. In the caption of the post it states who’s got this #sharkwatch on right now?! Giving viewers a questions that they can reply to in the comments is guaranteed to get you more interaction and more responses and it definitely worked well in the case of this post. The watch is a mixture of grey, yellow black and orange and the name of the watch is Turq/Blk/Mustard. This post had 751 likes.

The product I will be looking at is Freestyle Watches:

Week: #2

The first post that I will be looking at this week is from my birthday September 24th on Instagram. This post is a photo taken by a costumer of freestyle watches and then sent in to the company. I chose this post because it stuck out to me right away and its one of the first ones I noticed as I was looking at the page. The photo featured a girly looking watch with a pink illuminated keyboard as the background. This photo will stand out to a different audience than the company usually targets it definitely caught my eye and I’m not the most outdoorsy person. I think incorporating the pinky are girly aesthetic worked well for this company as this post had the highest amount of likes of all the posts I have looked at so far at 1,134 likes. This post had 8 comments as well which is higher than their usual posts. I have noticed that freestyle makes it a point to answer all of the comments on their posts. The caption of this post was “its your new favorite way to tell time” with a lighting emoji. The featured watch is a mixture of purple pink turquoise and green and the name of the watch Sour Apple.

The next post that I chose to look at was from September 30th on Instagram. This post features the famous surfer Luke Davis waxing down his surf board in the the trunk of a vehicle with the Luke Davis signature shark classic clip on his wrist. I chose this post because I think its a really smart idea for the company to be partnering up with famous athletes especially surfers like Luke Davis. I also think its really unique because the company made a specific watch that fans of Luke Davis might be interested in but also made the watch have a simple enough patter that the it would still appeal to the general surfing population. The caption of this post was “eat. sleep. surf. repeat.” This post has 528 likes.

The product I will be looking at is Freestyle Watches:

Week: #3

For the first post of week three I chose to look at their post from October 3rd on Instagram. This post pictures two hands splashing in shallow water with different Freestyle watches on their wrists and different tiny surf boards their fingers acting as pretend tiny surfers. I chose this post because I think its important for bands to work together to help each other out. Making a post like this is a great way to get more attention to both products. I think freestyle is very strategic when it comes to who they are partnering and sponsoring and this was another wise choice. Kids love those tiny finger skate boards so I would this its safe to assume that the reaction would be similar to finger surfboards. Also partnering with products that appeal to the same audiences is good this makes it easier to get the word out for both companies. This posts caption states “lets get wavy” and lists the watches that are featured in the post these ones are called Neon wave and Tie Dye Aqua Cloud and the post has 559 likes.

The second post that I chose to look at in the third week was from October 31st on instagram. This post is a picture of the famous WWE wrestler Sol Ruca underwater with a pumpkin on her head and a freestyle watch on her wrist. Carving out a pumpkin and placing it on your head has been a trend for a couple of years now and I think its cool that freestyle has kept up with the recent trends in the recent years. That way if someone is looking at that trend they might accidentally stumble across the freestyle page which in turn leads to more costumers and different audiences. Again I think it was a good idea for the company to partner with someone like Sol Ruca because not only does she send them content thats new but she also is seen wearing the product in many of her own skating and beach pictures. Also staying up to date with the holidays is a smart move for any brand because it keeps the audience up to date and lets them know that you are frequently making new content. The caption of the post states “its time to get spooky” The Sharkclip in this post was completely white and its called White out. This post has 586 likes.

The product I will be looking at is Freestyle Watches:

Week: #4

The first post that I wanted to look at this week is from November 1st. This post is a black and white picture from the knee down of a girl standing on a Skate board with the big green letters giveaway at the top and underneath it says Freestyle x Girls Shred. I chose this post because its the first Giveaway that I saw the company do. Giveaways are an excellent marketing strategy because they help you generate leads, engage your customers and increase your audience reach, all at the same time! Girls Shred is a well known skateboarding company for girls so this post is guaranteed get more girls excited about the Freestyle product. To enter the give away people had to #1 like and save the post #2 Follow @girlsshred and @freestylewatches #3 tag your best friend and you would get a bonus entry if you shared the post to your story. I feel that freestyle made the rules of the giveaway easy to comprehend and also made it easy for costumers to participate. Making one of the steps to follow both of the accounts is a strategic move and defiantly got both companies some more followers. There was 4 lucky winners and they all got a $65 gift card each to Freestyleusa.com. This give away definitely got brought some more interaction to the page this post had the most comments that I have looked at so far with 238 comments and 1,695 likes.

The second post I choose to look at this week is from November 6th on Instagram. This post is a three picture post that reminds folks to set their shark clips back one hour and then it gives the instructions on how to do it with pictures and labels. I chose this post because as a Shark clip watch owner myself I found this post to be extremely useful. I always forget which button means what on the watch and have to look it up every time that I want to change the time. But this way anyone who has a shark clip watch and follows the account will automatically get the reminder and step by step directions on how to do it. This is another post where they had more comments and more interaction that usual. A lot of the comments were expressing gratitude to the company for example “lmaooo thank you for this, I was just trying to set it up and gave up and then this post came up.” from @sandwichmaker6000. or “this is why you guys are the best.” from @jennimoodyy. This post received 35 comments which freestyle replied to all of and 2,822 likes so definitely the most likes I’ve seen on their posts so far.

The product I will be looking at is Freestyle Watches:

Week: #5

The first post I will look at this week is From November 24th on instagram. This post shows a group of about 14 people standing at the edge of the water at a beach and throwing up the Shaka symbol and they all have different shark clips on their wrist. I chose this post because its thanksgiving themed and I like when companies post on the holidays. This post gives you a sense of positivity and inclusiveness in the freestyle community. This post gives viewers the opportunity to see multiple different watches in one post and showing the watches being worn in a big group like this just makes the watch more appealing and desirable in my opinion. The caption of the post thanks the freestyle community and wishes us all a happy thanksgiving. This post has eight comments one that stood out to me was “I want a new freestyle watch but I just got one haha but I’m putting it on my xmas wishlist anyway” from @alayna.awright this comment shows that the brand has loyal costumers that keep coming back and that would appeal to me if I was a new costumer. This post has 892 likes.

The second post I focused on this week was from November 27th on instagram. This post is a close up high quality picture of a shark clip watch with the background of beauty plants and sand. I chose this post because I really like the style of this watch and because the post is advertising that the watch is on sale. I just think the whole aesthetic of this post is really cool and the pattern is very well done on the band and the colors chosen definitely makes it look like a tattoo. In the caption of the post it says “Shark D- koi Tattoo Tan is now only $49! Get yours now before they are gone forever.” Me as a freestyle lover and specifically of the watch in the picture read that caption and feel a sense of urgency to go out and by that product. When I feel that urgency there is not much room for second guessing putting time constraints on how long a person can get something and making thing #1 makes that product more valuable and #2 leaves less time for costumers to think about if they actually need the watch or not. Say you have a costumer thats on the fence about buying the watch because they go outdoors but not frequently then they see this post pop up on their feed they really like this watch and then see that the watch is on sale and its limited editions making them more tempted than ever to give in and buy the watch. This post has 1 comment and 665 likes.

The product I will be looking at is Freestyle Watches:

Week: #6

The first photo that I looked at this week was from November 29th on instagram. This post is a picture that a sponsor took and sent into freestyle. The picture shows some ones wrist with a light pink and white shark clip watch and bracelets held above a body of water that looks like a pool. I chose this picture because I really likes how it showed how you can style up the watch with bracelets and I also just thought that the simple background really made the watch stand out. I think styling up the watch with bracelets is a smart idea because I personally don’t want to just wear the watch and like seeing the different ways that the watches can be styled on posts like these sometimes ill even go to the account just to see pictures like this of the watches that I have bought and see how freestyle decided to fancy it up and I know I’m not the only one who does this. This keeps costumers coming back to their page it keeps me coming back to their page. The caption of this post states “set your #sharkwatch to good times” this watch is called Blue tie dye and the post has 0 comments and 535 likes.

The second post that I looked at was also from November 29th. This post is from a college student that went swimming with sharks on her vacation. This post is a photo of a girl who is snorkeling and it completely submerged in the water with one shark lurking in the distance. This photo shows that the watch can stay completely submerged under water for long periods of time with makes it unique and different than other watch brands that are similar. One thing that I didn’t like though is that the caption is unoriginal in this post I noticed that they have used the caption “a perfect day looks like this.” several times as a caption just in the few weeks that I have been looking at their posts. Also the girl is also a little far away from the camera so you can’t tell right away that she is wearing a watch. The watch featured in this post is light green and its called Green Tea. The post has 1 comment and 1,467 likes

The product I will be looking at is Freestyle Watches:

Week: #7

The first photo that I’m choosing to look at is from November 30th on instagram. This photo was taken by a costumer and then sent in to freestyle. The photo pictures a man sitting at the top of a mountain looking down on the views below. I chose this photo because like the very first photo I looked at it sticks out because it is different than most of their other posts where they are usually on the beach surfing or snorkeling. The mountain and hiking aesthetic will bring in a different audience. I think it is cool to incorporate the different walks of life that the freestyle community might have. I would really like if they did a post with skiers or snowboarders wearing them so they could show the public just how versatile these watches can really be. The one thing I would say is that the hiker in this photo is a little farther away from the camera as well so you can’t tell that he is wearing the watch right away. What I’m saying is if I was quickly scrolling through my feed I wouldn’t know what this post is for. Also the watch that is listed for this post is Called Black/Neon and the watch in this post looks nothing like that watch, so I’m assuming this was a mistake. This post has no comments and 461 likes.

For the second post I looked at a post from December 1st on instagram. This post shows a Hawaii pacific university college students snorkeling in the center of the frame. This photo was taken by a digital creator who takes surf and lifestyle photos. I think working with multiple different professional photographers works well for the company and makes their photos seem more credible and reliable. It also gives them a more modern and edgier feel as a company because the photos always look different and never to similar. I chose this photo because I really like how the snorkeler stands out again the dark blue background there is nothing to distract you from her and she is definitely the main focus of the photo. I also really like how the snorkeler is framed in the photo. I also thought the caption of the post was cute. Although Like the post above I would have like it better if the snorkeler was a little closer up so you can see the watch better and what specific one it is. The watch that the girl is wearing in this photo is pink white and teal and is called Bashful. This post has no comments and 493 likes.

The product I will be looking at is Freestyle Watches:

Week: #8

The first post that I will look at for this week is from December 3rd on instagram. This post is a picture that was taken by a sponsor of freestyle watches the sponsors name is Lindsey Zienowicz and she is actually how I heard about freestyle watches in the first place. I saw a video of hers on Tik Tok and decided to follow her instagram and one day I was scrolling on my feed and I saw a picture of hers where she was wearing a freestyle watch. She tagged the company in the post so all I had to do was click a link on her post and I was on the website and I have kept up with the company ever since than. Sponsoring people like this is a smart move for companies because it is guaranted to get the company more attention from people who might no be looking at these types of acessories otherwise like in my case. In this particular photo it shows a white and black shark clip with black shark teeth balanced all around the rest of her hand and the background is just blurred out sand. The caption of the post states “a #sharkwatch for all you shark lovers.” and the name of this watch is White Dolphin. This post has 1 comment and 705 likes.

The second post that I looked at was From December 8th on instagram. This post shows The Caroline marks signature shark clear blue sky watch with the packaging and a white background. I chose this post because the cute and creative pink packaging of this watch drew me in. Caroline Marks is an athlete and a former Olympian a lot of people know about her and she is seen wearing the watches frequently on her page. Sponsoring people like her make the brand seem more legit and more reliable which is always a plus for any company. This post had 16 comments which is more than usual and the one that stood out to me the most is “Bought this exact watch about three years ago and it is still in amazing condition!” from @gabe.v.123 which freestyle responded with “thank you for your support” I think answering the comments of loyal costumers like this is so important for a company and freestyle always does.This comment also shows how durable a reliable the watches are if they are able to last for over three years. This post has 1,424 likes.